My thoughts go back and forth on this issue quite a bit, big beer buying up the strong craft breweries. One one hand, as a craft beer consumer, it infuriates me that great craft brewery brands do it. The "small" craft breweries and their employees actually have passion for what they are doing, they bust their asses brewing, repping, front officeing, pouring beer in the tap room, etc., Yes, they brew beer to make money, but they also do it because they are passionate about it. AB-InBev on the other hand doesn't give a shit about quality, people or the process. All they care about is giving a return to their stock holders. They are scrambling, they are scared, they are loosing market share and have been for the past few years. So, if they can't beat them, they are buying them.
This is the other side of the token for me. As a small business owner, I get why the craft breweries are selling out. It's a way to pay their investors back, take care of their families for the rest of their lives, not have to worry about payroll every month, paying the bills every month, and to top it off, the owners of the brewery that was bought out are pretty much set financially, I get it.
So, those are my thoughts and I am not sure if they even make sense. But, if you were to ask me if I would sale out, even though we aren't a craft brewery, if a big company approached us, I would think long and hard about it and probably do it. There would probably be one or two upset people because I sold out, but you know what, I am going to take my money, not have to worry about anything again and they can be mad at me while I am in Menorca Spain on a boat (a rental boat, because I would like to keep all the money I made off the sale)!
Haüs Of Growlers (HOG) is pleased to announce a new partnership with Pedal Happy Design (PHD).
HOG will now sale PHD 64 oz., Hand Crafted, Leather, Growler Carriers on it’s website. Each PHD growler carrier starts with a careful thought out design. Production of a growler carrier starts with a raw veg tanned cow hide which is then hand died followed by a 6 step finishing process to achieve the finished leather used to make each growler carrier. Hand stitching is then used, which is much stronger and reliable than machine stitching, to bring the beautiful, one of a kind, 64 oz., hand crafted leather, growler carrier together.
Both HOG & PHD are excited about this partnership. Jake McKnight, founder of HOG, says “From the very beginning, I only wanted to put quality products on the market. Yes, our products are more expensive, but if your customer truly cares about it and it gives them a great way of expressing themselves and you stand behind it, believe in it and give them great customer service, they don’t mind paying more for it. With the partnership between PHD & HOG, it is a testament to my belief from the get go in only offering quality products to our customers. PHD not only is a great, small business too, but they have the same philosophy in regards to quality and service.”
Pedal Happy Design manufactures hand crafted, leather growler carriers. The product that started Pedal Happy was the leather growler carrier for the glass growler, this happened by chance. Prior to a bike touring trip along the pacific coast I knew we'd be riding by many breweries that dot the pacific coast. Not wanting to take up the valuable space in my panniers I designed and made a carrier out of leather specifically designed to carry a 64oz standard glass growler. With this growler carrier we were able to stop at breweries along the way and fill up with the local beer of the day and enjoy it later back at our campsite. While at the campsite others often took notice and I received a lot of positive feedback on the carriers. When I returned after the trip I decided to make a few for others, they became more popular than I had imagined and quickly became my full time work. And here we are today with Pedal Happy, since that short start I've had the joy of designing and manufacturing more products, keeping with the same bicycle theme.
At Haüs Of Growlers, we are craft beer lovers too. We wanted so bad to brew beer, but we ended up being horrible at it. So, one day, setting in a local growler filling station, we noticed something about their growlers, they were all branded with the growler stations logo. We left there with the idea of spicing both the growler world and craft beer world up by putting fun, creative, unique designs on growlers that give individuals a great way of expressing whom they are. Now that dream has become a reality and Haus Of Growlers has not slowed down.
We have the pleasure of announcing that Kegerator.com (Living Direct) is now carrying a majority of our best selling growlers from our Great Beer Drinkers Series with Ryan Sheffield, our Texas Series with Tumbleweed TexStyles and Texowa Designs as well as our Regulars Series. We are proud to have this opportunity to not only work with Kegerator.com, but to have another great avenue to get our growlers to craft beer lovers.
Living Direct, Inc. began in 1999 as Richlund Ventures in Austin, Texas. Their founder and CEO, Rick Lundbom, grew up around appliances. Both his dad and grandfather sold appliances for boats and RVs, and Rick saw the potential for more people to see the benefits of smaller specialized products. Seeing the Internet as a way to reach niche customers across locations where such specialized products may not be easily available, Rick started CompactAppliance.com in 1999, which has seen double-digit growth every year since. They're now enjoying a network of many different websites, each aimed at a niche set of products to fit customer needs.
Haüs Of Growlers, LLC began in 2013 in Dallas, TX. Founder, Jake McKnight tried to be a home brewer, but was awful at it. He wanted to be in the craft beer industry, but wasn't quite sure how until one day in a local growler filling station the idea hit him! Why not have a growler that is fun, creative and/or unique to give someone a unique way of expressing themselves, the rest is history. We now sell across the country online, at beer festivals and regionally at growler filling stations, restaurants, grocery stores, bars and boutiques.