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AB-InBev Purchase of Wicked Weed

Posted by Jacob McKnight on


My thoughts go back and forth on this issue quite a bit, big beer buying up the strong craft breweries. One one hand, as a craft beer consumer, it infuriates me that great craft brewery brands do it. The "small" craft breweries and their employees actually have passion for what they are doing, they bust their asses brewing, repping, front officeing, pouring beer in the tap room, etc., Yes, they brew beer to make money, but they also do it because they are passionate about it. AB-InBev on the other hand doesn't give a shit about quality, people or the process. All they care about is giving a return to their stock holders. They are scrambling, they are scared, they are loosing market share and have been for the past few years. So, if they can't beat them, they are buying them. 

 

This is the other side of the token for me. As a small business owner, I get why the craft breweries are selling out. It's a way to pay their investors back, take care of their families for the rest of their lives, not have to worry about payroll every month, paying the bills every month, and to top it off, the owners of the brewery that was bought out are pretty much set financially, I get it. 

 

So, those are my thoughts and I am not sure if they even make sense. But, if you were to ask me if I would sale out, even though we aren't a craft brewery, if a big company approached us, I would think long and hard about it and probably do it. There would probably be one or two upset people because I sold out, but you know what, I am going to take my money, not have to worry about anything again and they can be mad at me while I am in Menorca Spain on a boat (a rental boat, because I would like to keep all the money I made off the sale)!

 

Cheers,

 

Jake

 


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